How to Write a Fundraising Thank-you Letter for Example (Includes a Free Sample)
Thank-you letters are one of the most important letters thatyour non-profit mails to donors. They remind donors that theymade the right decision in supporting your organization. Theyshow that you are grateful for the donors gift. As a bonus, thank-you letters increase donor loyalty, strengthenrelationships with your donors and increase your chances ofreceiving more gifts in the future. So here are some pointersfor writing effective thank-you letters.Be personal. Address your thank-youletter to your donor by name. Don’t say “Dear Friend.”Say thank you, thank you, thank you. Showyour gratitude by repeating, in a few different ways, that youare thankful for your donor’s gift.Be specific if possible. Mention the sizeof the gift, or the date that you received the gift, or at leastsay “Thank you for your recent gift.” Donors are busy people whoneed to be reminded that they responded to your appeal.Show how the donor’s gift is beingsuccessful. Reinfo toro lawn mowers rce in your donor’s mind thatsending a gift was a wise investment in the work of yourorganization. Describe a recent success that was made possibleby the donor’s generosity. Or show in other specific, tangibleways, how or where the donors gift is making a difference in thelives of the people that your non-profit serves.Thank the supporter, not the donor.Somewhere in your letter, acknowledge that you value your readeras someone who supports your organization and believes in yourmission. No one likes being treated like an automated bankingmachine.Encourage dialogue. Show a genuineinterest in your donor by inviting them to write you, or phoneyou, or visit your website, or drop by your mission, or in someother way strengthen your relationship.Be soft in asking for more funds. Yourthank-you letter should say thanks. If you follow your thankswith an immediate and aggressive appeal for more funds, you maycheapen your thanks and offend your supporter.
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